Digital Marketing for Surrey Business

Digital marketing is an umbrella term for the range of activities and tasks used to promote a business online. These include SEO, Social Media, Email, and Content Marketing.

No two businesses are the same, meaning there isn’t a one-size-fits-all solution to digital marketing. We like to get to know you, your business, and your customers to understand what success looks like for you before creating a bespoke strategy focused on your goals.

We believe your brand is best served with a combination of the following:

Web Design that stands out in crowded markets

One of the first tasks in any digital marketing campaign is to compare a client’s digital presence to that of its competitors.

The customer focused data we are gathering is which company are they more likely to choose and why?

Web Design improvements rarely mean an entirely new website. They often recommend improving the user journey and the website’s aesthetics so that your website matches and [hopefully] exceeds the competition.

Concentrate on content and SEO and all with follow

This means that our work can concentrate on content creation and SEO, so a customer would only choose a competitor if they find them first or, in SEO terms, they appear above you in Google.

More.

Analysis Web Data

Our CEO, Matt Colley, is an expert at interpreting data.

Clients often arrive at Security Park with little knowledge of what is working and what is not.

At the end of every month, we report to a client exactly what worked and what did not.

Only this way can we take the guess work out of digital marketing.

What is a Digital Marketing Plan

A Digital Marketing plan is a plan of very specific strategies to be carried out to market a product or service to the target audience and persuade the potential customers that your product or service offers the best value for their money. It must contain well researched and analyzed strategies and tactics to reach the objectives – successfully market a product/service to consumers and get a maximum return of investment after paying for all the costs and expenses from production to promotion/advertising.

Goals of Your Digital Marketing Plan

The main goal of every Digital Marketing plan is of course to provide a detailed set of actions to reach and persuade the target audience to buy yours and not the competitor’s products/service. But a Digital Marketing plan also seeks to help businesses:

  • identify both the strengths and weaknesses of their Digital Marketing approach in the past
  • identify their market, potential customers and competition
  • determine a set of detailed Digital Marketing actions to be followed in the future; Digital Marketing plans usually provide a set of strategies for the forthcoming 12 months but they sometimes also outline very detailed Digital Marketing strategies for a time period up to 5 years

Factors That Influence the Development of all Digital Marketing Plans

In order for the Digital Marketing plan to help a firm to successfully market its products/service to the potential buyers and generate profit, the development of a Digital Marketing plan must be based on a careful consideration of several factors, both internal and external: the cost of production, distribution and promotion as well as the strength of the competition in the target markets and other factors that may influence reaching the goals within the set time frame.

Development 

Digital Marketing plan that contains very specific initiatives to be carried out and considers all the factors that may influence its outcome is developed either by in-house Digital Marketing experts or is outsourced to Digital Marketing specialists. Either way, it must be based on an extensive research of the target market, potential customer’s habits and behaviour, the market’s demands and needs, the existing competition and all the costs and expenses related to particular Digital Marketing strategies and goals. The end plan, no matter if a part of the overall business plan or separate document must provide a very detailed list of very specific actions to be overtaken over the set time period.

Whether you need a new website, some help with your existing website or advice on how to increase traffic, enquiries and sales we have the team and experience to deliver.